Unlockd, the protocol that allows you to maximize the return on your NFTs with an NFT-backed instant loan keeping holder perks, is thrilled to announce its new partnership with Pancake Mix Guild, a strong Japanese guild focused on sharing information about NFTs, training scholars on Play to Earn games and running giveaways, events and dedicated analysis.
PMG is a guild for Japan’s domestic market and aims to spread information in the foreign market by collaborating with overseas projects and exploring new mechanics and formulas. They are eager to bring new projects to Japan and introduce them to their community.
At PMG, they are experts in community building and content creation, with excellent management and several specialized mods on staff. They have managed to achieve a large number of people present at all times in PMG. They boast a strong community of more than 2500 members where a constant exchange of information can be found. Although their main language is Japanese, their Discord server is equipped with a general, international channel, making it easy for overseas projects to hold AMAs, tutorials, and introduce their project to the local Japanese market.
Following their pioneering approach, they are constantly covering next-generation blockchain games and innovations. They cover more than 20 games per month, having researched like Stepn, Tanuki Verse, Monsterra or Yokai Labs and many more.
They are always ahead of the game, normally looking at opportunities before they reach mass adoption, and more often than not prioritizing games that haven’t even been released or NFTs that haven’t been minted. The community spends hours selecting projects and identifying the ones with high potential, combining efforts as a team.
Its goal is to become a platform for the development of the Play-to-Earn model, allowing players to earn income while enjoying the game.
Pancake Mix Guild and Unlockd are building the infrastructure to grow Blockchain Gaming
PMG has a clear vision, supporting the long-term growth of blockchain gaming and providing data and training to help users identify high-potential gaming.
The goal of this partnership is to integrate Unlockd solutions with its ecosystem. Through our pool-based NFT-backed lending marketplace, gaming assets and virtual land can be used as collateral to take open instant loans. This will help their scholars and community members access more assets and try out new projects with the extra liquidity obtained from the NFTs they already own.
Our guild covers everything related to cryptocurrencies, including BCG, NFT, Defi, etc. The most important feature of this partnership is that it will create liquidity for the invaluable assets that our guild members and we have. We expect that we will be able to take advantage of this and build on our existing assets to make them even bigger.
— ruu, administrator at Pancake Mix Guild
Even though they are still in their infancy, Play-To-Earn games have had a significant impact on the gaming industry. These games undergo massive evolution backed by next-gen technologies almost every day. The limitless potential of P2E games will keep gamers interested and the anticipation going for years shaping the future of the industry.
In Japan, games are more than a part of the economy: they are part of the culture. The Japanese spend a lot of time on games (an average of 6.7 hours a week for mobile games) and are willing to spend more money on them, as evidenced by the high ARPU of $177.
Since taking office in 2021, Japan’s Prime Minister Fumio Kishida has prioritized the development of Web3 as a means of “economic revitalization”. Web3 is inevitable and those who are now will be rewarded for their efforts when the adoption is massive.
Given the importance of the Japanese market and the transition of the video game business towards web3, Pancake Mix Guild is positioned as a necessary partner for Unlockd, and vice versa. Unlockd wants to support different regional ecosystems to enable access to the much-needed liquidity that will drive those markets.
We believe that this partnership is indispensable for PMG to make a breakthrough. In Japan, our guild is indeed large and well-known. On the other hand, when you look at the world, almost no one knows about PMG. With the launch of our new PJ, it is time for us to make our name known globally, and the success of this partnership will be a milestone in this endeavor.
—Hiroro, administrator at Pancake Mix Guild
Thanks to this partnership, the thousands of Play-To-Earn game players and NFT community members that PMG collaborates with will be able to obtain that liquidity without giving up their perks.
In this way, Pancake Mix Guild now joins the dozens of guilds that already know Unlockd, and that will deposit their assets in our protocol as soon as we go live on mainnet as power users. You can expect community activities together very soon!
PMG Guild has joined our key supporters program with our NFT genesis collection
PMG received a significant number of WL slots for the pre-sale of The Lockeys, Unlockd’s genesis collection of NFTs.
In addition, the guild has received a several key supporter NFTs that, as all NFTs from the collection, grants them early access to the protocol mainnet — as well as testing all beta features.
Remember that you are still able to get your hands on an NFT that unlocks early access to mainnet and future features, boosted $UNLK rewards, private community events, The Sandbox custom skin, DAO governance participation, and much more!
Public Sale of The Lockeys is SOLD OUT. Get yours at marketplaces here.
About Unlockd
Unlockd is the decentralized cross-chain protocol that provides democratized NFT liquidity and utility for Gaming, Art, Metaverse and DeFi digital assets.
Unlockd provides instant NFT-backed loans and enables seamless cross-chain borrowing and lending. With Unlockd, borrowers can maximize the return on their NFTs keeping the utility of their collateral, and lenders can earn high yields providing liquidity to our pools.
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About PMG
Pancake mix guild is a strong Japanese guild focused on sharing information about NFTs, training scholars on Play to Earn games and running giveaways, events and dedicated analysis.
They are known for covering next-gen games on blockchain and innovations, analyzing over 20 games per month and analyzing opportunities before they reach mass adoption, most of the focusing on games that haven’t even launched or NFTs that haven’t minted, spending hours curating projects and identifying high potential ones
