New guild partner: Hooga Gaming

Unlockd
4 min readAug 30, 2022

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Unlockd, the protocol that allows you to maximize the return on your NFTs with an NFT-backed instant loan keeping holder perks, is thrilled to announce its new partnership with Hooga Gaming, a Web3 Gaming Guild built by a group of avid gamers and firm believers of the Play-to-Earn economy who are focused on the long-term view.

With a strong focus on esports, training scholars and community building through AMAs, tournaments and activities like movie nights and game nights, they are one of the guilds with the best talent, something they reinforce by providing one of the highest rewards distribution models for their scholars ( including 100% of the tournament rewards).

They are one of the main South East Asia drivers for blockchain gaming adoption and are building a strong community of gamers, being supported by over 30,000 people. Following their educational approach, all of their AMAs, activities and streams are carefully designed to be engaging and encourage people to grow and learn more about their favorite games.

Led by a veteran team composed of 15 crypto gaming OGs and having even hosted a tournament sponsored by FTX, Hooga is home of some of the best Axie players in the world. has continued to train scholars to adopt other games like Genopets, Monkey League and Cyball, constantly broadening their portfolio — in terms of competition but also in assets.

At Unlockd, we really like how they are aiming to popularize NFT games among web2 players and the esports community. Their scholarship system favors good gamers and makes it easy for even people who have never heard of NFT before to adapt to the process.

This eagerness to bring the crypto banner to the mainstream through gaming is one of the reasons why Unlockd is proud to enter into a partnership with Hooga Gaming, as we share the same purpose. We share the same vision of making GameFi and DeFi concepts very easy to understand, and creating educational content to drive mass adoption.

Unlockd has the main goal of acting as a crossroads where all the different NFT projects can be supported. Through our solutions and adapted interfaces, we enable onboarding to the ecosystem of users who are just starting out, while providing projects such as Hooga with the NFT liquidity needed to bootstrap and scale outreach projects in search of mass adoption of NFTs.

Gaming expertise leveraged with NFT-backed loans

The Hooga team has also worked with numerous projects and games to help them market their product to their community, constantly providing new opportunities to scholars and trying new games. At the same time, they continue to innovate by connecting with more products and coming up with their own projects.

Hooga Gaming is at the forefront of the blockchain gaming industry and is starting to incubate other innovative projects in the background which we would love to explore and create synergies with our NFT liquidity solutions.

As part of our partnership, we will also look at supporting NFT-backed loans within their new ecosystems, in which the Hooga team will be bringing its extensive expertise as advisors.

We share their vision of making NFT Gaming fair for players and rewarding talent and believe that NFT-backed lending can play a key role here, by driving financial inclusion and allowing scholars to borrow against their assets, but also providing the necessary resources to invest in better NFTS and give more opportunities to the best players — especially during tournaments and competitive activities that demand resources efficiency.

Hooga Gaming will constantly engage, exchanging knowledge, feedback, marketing, and community activities that benefit the whole web3 scene. We are excited to help their guild borrow against their NFTs and access new financing channels sustainably.

Guilds and infrastructure projects together, like Hooga Gaming and Unlockd, we continue to bet on the future of blockchain gaming.

About Unlockd

Unlockd is the decentralized cross-chain protocol that provides democratized NFT liquidity and utility for Gaming, Art, Metaverse and DeFi digital assets.

Unlockd provides instant NFT-backed loans and enables seamless cross-chain borrowing and lending. With Unlockd, borrowers can maximize the return on their NFTs keeping the utility of their collateral, and lenders can earn high yields providing liquidity to our pools.

Website | Twitter | Discord | Telegram | Blog

About Hooga Gaming

Hooga Gaming aims to be the pioneer and leader of Web3 Gaming and it’s ecosystem. A Web3 Gaming Guild spearheaded by Apes, for Apes.

Twitter | Discord | Instagram| Facebook

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Unlockd

The only permissionless protocol for Real World Assets liquidity. Fair and secure instant loans, powered by AI.