Unlockd, the decentralized, cross-chain protocol that provides NFT liquidity while keeping ownership utility, is thrilled to announce our partnership with Troy Guild, Turkey’s first and largest guild, and the first sub-DAO of YGG in the region.
As the Middle East and Africa’s largest guild, Troy Guild has been growing exponentially since they began operating. Their strong local understanding, community building, innovation approach and content creation have allowed them to reach a community of nearly 25,000 people in a short time, constantly expanding their portfolio of games and creating new opportunities in one of the countries with the largest number of blockchain users in the world.
Troy Guild is on its way to popularizing NFT games among web2 players and the esports community by bringing a different approach to the guild system that emerged in South Asian countries with the popularization of Play & Earn games. To do this, they have developed and streamlined the scholarship system in favor of the gamers and made it easy for even people who have never heard of NFT before to adapt to the process.
With this partnership, NFT liquidity can scale through Troy’s tools and ecosystem
Troy is bringing a different approach to the market as they focus on tech and optimizing processes so all developers in the ecosystem can interact with high-level protocols, a usable interface, and a very engaged , educated community to provide them with the tools they need to expand and improve their NFTs, whether it’s for new user acquisition, finance and database management, or to extend the use of their NFTs. This approach is at the core of what we do at Unlockd and we believe it is one of the main forces that will drive the GameFi industry in the future.
We share the same vision of making GameFi and DeFi concepts very easy to understand, and creating educational content to drive mass adoption. Since Unlockd has the main goal of acting as a crossroads where all the different NFT projects can be supported. Troy will constantly engage, exchanging knowledge, feedback, marketing, and community activities that benefit the whole web3 scene.
“I know that the Unlockd core team consists of a mix of successful entrepreneurs, crypto experts, NFT collectors, growth specialists, and talented developers, just like Troy. With the unique opportunities it can create, I believe this harmony and synergy can lead to successful results beyond expectations.”
— E. Bilge Çınar | Head of Marketing
We have seen the industry maturing and how today it is more important than ever to have clear market fit and a path towards sustinability. Troy is a perfect example of a team building with a “realistic and down-to-earth” approach to technology that prioritizes people’s needs, constantly focusing their solutions in this area with a handy, grounded vision that is as agile as possible and appropriate for fast growth in the global arena.
We firmly believe that reducing the barriers of entry is one of the critical requirements to reach mass NFT adoption, and this will allow world class guilds like Troy to support more scholars and reduce the investment cost. We will be working hand in hand to promote potential games with Unlockd and build a successful community. We are excited to help their guild borrow against their NFTs and access new financing channels, driving sustainability and inclusion, attracting and retaining new players.
Stay tuned for co-marketing initiatives together!
About Unlockd
Unlockd is the decentralized cross-chain protocol that provides democratized NFT liquidity and utility for Gaming, Art, Metaverse and DeFi digital assets.
Unlockd provides instant NFT-backed loans and enables seamless cross-chain borrowing and lending. With Unlockd, borrowers can maximize the return on their NFTs keeping the utility of their collateral, and lenders can earn high yields providing liquidity to our pools.
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About Troy Guild
Troy Guild is Turkey’s first and largest guild, and the first sub-DAO of YGG in the region. As the Middle East and Africa’s largest guild, Troy Guild has been growing exponentially since they began operating, thanks to their focus on technology, community and innovation
They have created a really strong tech framework and built one of the strongest communities in GameFi, with over 25,000 members and a very ambitious expansion plan
